HEARTS WON

About This Garment

HEARTS WON brings a quietly romantic character to tailored outerwear. Its light taupe-grey fabric has a subtle textured finish, while the double-breasted front and broad notch lapels give the longcoat a composed, assured silhouette.

Styled with a crisp white shirt, patterned neck scarf, dark trousers and polished black footwear, the coat feels refined without becoming formal or stiff. The muted colour and clean lines let the styling carry personality, creating a look that is cultured, approachable and memorable.

Key Attributes

• Light Taupe-Grey Textured Longcoat
• Double-Breasted Front
• Broad Notch Lapels
• Dark Button Detailing
• Structured Shoulder Line
• Front Flap Pockets
• Mid-Thigh Length
• Versatile Neutral Colour
• Refined Contemporary Silhouette
• Size Options: All sizes available. Also, custom tailored to your measurements.

Styling Notes

HEARTS WON works well for city outings, dinners, social occasions, travel and smart-casual dressing in cooler weather.

Wear it over a white shirt or fine knit with black or charcoal trousers. A patterned neck scarf adds a distinctive, slightly romantic note, while polished loafers or leather boots keep the look clean. The taupe-grey colour also pairs naturally with cream, navy, black and other muted neutrals.

Design Philosophy

HEARTS WON is built around quiet confidence rather than overt statement. Its soft taupe-grey tone creates warmth, while the double-breasted construction and broad lapels provide structure and presence.

The balance is deliberate: classic tailoring gives the coat its form, while the understated colour and expressive scarf styling make it feel personal. The result is outerwear that looks considered without appearing overworked.

Craftsmanship

The character of HEARTS WON depends on the balance of its broad lapels, double-breasted front and cleanly placed pockets. The textured fabric adds depth, so the silhouette and fastening need to remain precise to preserve the coat’s refined appearance.

New Wear Well’s master tailors in Abohar, Punjab, bring generations of tailoring knowledge to the construction, paying attention to proportion, button placement, seam finishing and the way the coat sits over other layers.

Fit & Comfort

HEARTS WON follows a structured longcoat silhouette designed to layer comfortably over shirts and lightweight knitwear. Its mid-thigh length provides coverage and presence, while the clean shape keeps the overall look versatile and easy to style.

Available in standard sizes as well as custom tailoring for a more personalised fit.

Construction Details

• Light Taupe-Grey Textured Outer Fabric
• Double-Breasted Button Front
• Broad Notch Lapels
• Front Flap Pockets
• Structured Shoulders
• Long Sleeves with Clean Finishing
• Mid-Thigh Tailored Length
• Clean, Balanced Construction

Care Instructions

• Dry cleaning recommended.
• Store on a suitable broad hanger to preserve the shoulders and lapel shape.
• Keep the coat dry and avoid prolonged exposure to direct heat.
• Follow the garment-care label for specific cleaning requirements.

Why Choose HEARTS WON

Choose HEARTS WON for a longcoat that combines classic structure with a relaxed, personable mood. Its neutral colour makes it versatile, while the double-breasted cut and broad lapels add a quietly confident presence.

It is made for the man who leaves an impression through ease, taste and natural charm rather than effort or display.

The New Wear Well Legacy

Since 1885, New Wear Well has represented custom tailoring, craftsmanship and personalised fit. HEARTS WON carries that tradition into contemporary outerwear, combining generations of tailoring knowledge with considered proportions, clean construction and the way today’s man dresses.