COURAGEO

About This Garment

COURAGEO brings a commanding, uniform-inspired character to contemporary outerwear. Its deep black fabric and structured high collar create a strong silhouette, while the shoulder tabs and ornate gold-toned buttons give the design its distinctive identity.

A clean front, carefully placed button detailing and a discreet vertical chest pocket keep the look controlled rather than overworked. COURAGEO is made for a man who appreciates bold structure, sharp lines and outerwear with presence.

Key Attributes

• Deep Black Structured Longcoat
• High Stand Collar
• Shoulder Tabs with Button Detailing
• Ornate Gold-Toned Buttons
• Clean Front Construction
• Discreet Vertical Chest Pocket
• Military-Inspired Design Character
• Refined, Commanding Silhouette
• Size Options: All sizes available. Also, custom tailored to your measurements.

Styling Notes

COURAGEO works particularly well for evening outings, formal social occasions and sharp city dressing in cooler weather.

Keep the styling clean: pair it with a black or charcoal base layer, tailored trousers and polished leather boots. A white or cream layer can create a crisp contrast, while minimal accessories let the gold-toned buttons and structured collar remain the focus.

Design Philosophy

COURAGEO is built around the visual language of discipline and command. The high collar and shoulder tabs give the coat a strong, upright presence, while the ornate gold-toned buttons introduce a note of distinction against the black foundation.

The design balances statement detailing with a clean silhouette. Rather than relying on a bold pattern, it draws its character from structure, hardware and precise placement.

Craftsmanship

The identity of COURAGEO depends on the balance of its structured collar, shoulder tabs and button placement. These details need to sit cleanly against the dark fabric, with consistent alignment preserving the coat’s disciplined appearance.

New Wear Well’s master tailors in Abohar, Punjab, bring generations of tailoring knowledge to the construction, paying close attention to proportion, seam finishing and the way the coat sits on the body.

Fit & Comfort

COURAGEO follows a structured outerwear silhouette intended to create a defined profile while allowing comfortable movement over a shirt or fine knit. The clean body and considered detailing keep the look purposeful without unnecessary bulk.

Available in standard sizes as well as custom tailoring for a more personalised fit.

Construction Details

• Black Outer Fabric
• Structured High Collar
• Shoulder Tabs with Buttons
• Ornate Gold-Toned Front Buttons
• Vertical Chest Welt Pocket
• Cleanly Finished Front and Seams
• Structured Longcoat Silhouette

Care Instructions

• Dry cleaning recommended.
• Store on a suitable hanger to preserve the shoulders and collar shape.
• Handle the gold-toned buttons with care.
• Avoid prolonged exposure to moisture or direct heat.
• Follow the garment-care label for specific cleaning requirements.

Why Choose COURAGEO

Choose COURAGEO when you want outerwear with a strong visual identity. The black foundation keeps it versatile, while the upright collar, shoulder detailing and ornate gold-toned buttons give it a confident, commanding presence.

It is a coat for the man who wears his style with conviction — composed, distinctive and ready to stand apart.

The New Wear Well Legacy

Since 1885, New Wear Well has represented custom tailoring, craftsmanship and personalised fit. COURAGEO carries that tradition into contemporary outerwear, combining generations of tailoring knowledge with considered construction, distinctive detailing and the way today’s man dresses.