MY SHADOH

About This Garment

MY SHADOH gives the longcoat a darker, more contemporary character. Its black textured surface, sharp lapels and clean above-knee length establish a disciplined silhouette, while the buttoned front conceals a central zip closure that adds a modern utility detail.

The restrained colour keeps the design versatile, allowing the texture and construction to do the talking. Styled over a light turtleneck with tailored grey trousers and black boots, MY SHADOH feels urban, composed and quietly distinctive.

Key Attributes

• Black Textured Longcoat
• Clean Above-Knee Length
• Structured Notch Lapels
• Buttoned Front with Central Zip Detail
• Chest Detail with Subtle Metallic Hardware
• Practical Lower Pockets
• Button-Detail Cuffs
• Refined Contemporary Silhouette
• Versatile Dark Colourway
• Size Options: All sizes available. Also, custom tailored to your measurements.

Styling Notes

MY SHADOH works well for smart-casual city dressing, evening outings, winter occasions and polished everyday layering.

Pair it with a fine turtleneck, tailored trousers and leather boots for a clean urban look. Black, charcoal, grey and ivory layers complement the coat naturally. Keep accessories restrained so the dark texture, lapels and zip detail remain the focus.

Design Philosophy

MY SHADOH is built around restraint and contrast. The black surface creates a strong visual foundation, while the structured lapels and clean length give the coat its tailored character. The concealed zip element introduces a subtle modern edge without disrupting the front’s composed appearance.

Rather than relying on bright colour or excessive embellishment, the design draws its identity from texture, proportion and carefully controlled hardware.

Craftsmanship

The character of MY SHADOH depends on the balance between its structured lapels, straight front and layered button-and-zip closure. Clean alignment around the front fastening, pocket placement and cuff details helps maintain the coat’s streamlined silhouette.

New Wear Well’s master tailors in Abohar, Punjab, bring generations of tailoring knowledge to the construction, with attention to proportion, seam finishing and the way the coat sits over other layers.

Fit & Comfort

MY SHADOH follows a structured longcoat silhouette designed to layer comfortably over knitwear and shirts. Its above-knee length offers coverage while keeping the overall profile clean and easy to style.

Available in standard sizes as well as custom tailoring for a more personalised fit.

Construction Details

• Black Textured Outer Fabric
• Structured Notch Lapels
• Buttoned Front with Central Zip Closure Detail
• Chest Detail with Metallic Hardware
• Practical Lower Pockets
• Button-Detail Cuffs
• Above-Knee Tailored Length
• Clean, Structured Finishing

Care Instructions

• Dry cleaning recommended.
• Close the fastening before storing.
• Hang the coat on a suitable broad hanger to preserve its shoulders and shape.
• Avoid prolonged exposure to moisture and direct heat.
• Follow the garment-care label for specific cleaning requirements.

Why Choose MY SHADOH

Choose MY SHADOH when you want outerwear that feels sharp without being overstated. Its dark texture and tailored proportions keep it refined, while the button-and-zip construction gives it an individual edge.

It is a coat for the man who prefers a composed presence with a little mystery — understated, modern and unmistakably self-assured.

The New Wear Well Legacy

Since 1885, New Wear Well has represented custom tailoring, craftsmanship and personalised fit. MY SHADOH carries that tradition into contemporary outerwear, combining generations of tailoring knowledge with precise construction, considered detailing and the way today’s man dresses.